Williams Whitefish

The Williams Whitefish lure comes in various weights, sizes, and finishes, allowing you to perfectly imitate the size and color of the prey that large predators feed on. Its versatility is one of its many strengths, making it ideal for trolling or casting. The Whitefish C70, with a length of 10.8 cm (4 1/4"), perfectly imitates most adult baitfish.

The larger Whitefish C80 and C90 are popular lures for Great Lakes salmon, as well as prime baits for lake trout and northern pike. They are regularly used as bait or as attractors or dodgers for smaller lures. Their unique shape offers less resistance, and the brilliant sheen of the precious metal finishes attracts fish from afar.